While coming up with a business strategy for Wild Guru we felt the need to go an extra step and build a viable company that can also improve the world we live in. We focus on wild cats for more than just our love for them. With protecting wild cats comes protecting the habitat they live in and in turn the world we live in. It may seem like a wild idea, that we can improve the world we live in by running a business, but that's exactly what we intend to do.
In order to fulfill our goal, we donate 10% of net profits to Panthera.org. 'Panthera.org is the only organization in the world that is devoted exclusively to the conservation of the world’s 40 wild cat species and their ecosystems.'
Please visit panthera.org to see how they're helping endangered wild cats and how you can further your involvement.